How older viewers are rescuing cinema
A quiet revolution is afoot: older people are flocking to cinemas. But they don't care for special effects. They want big characters, grown-up dramas and tales of late-blooming love. And so Hollywood's changing its game ...
Until recently, cinemas were seen as pretty much a no-go zone for older people. There might be the occasional "silver screening" in a teatime slot, but the rest of the time noisy youngsters would hold sway – crunching popcorn, spilling Coke on the floor and texting during the show. On screen, vampires, aliens, superheroes, childish fantasy, gross-out comedy or preposterous spectacle would probably prevail.
ETC:
http://www.guardian.co.uk/film/2012/mar ... ing-cinema
I, personally, add Dangerous Method to the list. The average age according to the cinema staff where I saw it was 90 years old!