GIVe - New Chain Of George Davies Shops/Concessions

[Ms Thrifty]

George Davies (late of Next, Per Una, etc) is launching a new chain of stand-alone stores and concessions in department stores, called GIVe (sic). I thought that charitable giving was supposed to be a big feature (hence the name), but if you look on the website, it says only that a donation from the annual profits will be given to the charities of George Davies' choice. Tomorrow, 1 October, he will attend the launch of an in-store branch in Horley, Surrey. One for the canape lovers as they're advertising those and wine. Oh, and the chance to meet George Davies, of course...